4 Keys to Fantastic Kiosk Advertising Campaigns

Figuring out how to grow your brand awareness in today’s world can be challenging. The rise in modern technology over the last two and a half decades has changed the way that customers interact with the world. Not only is information available on an unprecedented level, but the style and quality of production for advertising have never been higher or more tangible. For a potential customer to truly be impressed and for a brand to really stand out from the competition takes a good deal of planning and creative thinking.

While the world has changed somewhat considerably, there are certain aspects of marketing that continue to stay effective throughout the ages. OOH media, or out-of-home media, is an example of a technique that has been around for nearly 100 years and continues to be one of the most effective ways to accomplish large-scale marketing. This kind of marketing is perhaps one of the most instantly recognizable, with the billboard being the most famous example. As long as you have the ability to create some kind of advertisement that people can interact with outside of the home, not on the radio or on television, you have OOH media.

One of the reasons why this form of marketing continues to be so successful is how it adapts and changes with time. For instance, kiosk advertising is a method of using OOH media in a way that is helpful and impactful to the customer, and effective at spreading brand awareness.

If you have been wondering what kiosk advertising is and how it can help improve your next marketing campaign, here are 4 keys to kiosk advertising to keep in mind!

What is Kiosk Advertising?

Before getting into how to make a successful kiosk advertising campaign, it’s important you know what exactly kiosk advertising is. The kind of kiosk you would use in a marketing campaign is a hub of information that is typically located in areas of commerce with high foot traffic. The most common example of a kiosk like this would an informational kiosk in a mall. These pieces of equipment are meant to aid in things like navigation, or wifi connection information.

These aren’t just kiosks that are used in malls, however, those are probably the most common. These information stations can be found in large sports arenas, or even buildings that often host massive events like technology or industry summits. The fact that people seek out a kiosk for information makes them a perfect tool for advertising. Often times a kiosk will be digital and can even have the ability to interact with people through touch screens, special effects, and even audio.

1.   Kiosks Are Meant to Be Helpful

One of the most important keys to remember when using kiosk advertisements is that kiosks are intended to be helpful. People in a large mall will search out a kiosk for specific information, while they are doing this, you can have the opportunity to interact with them and market your brand. Most kiosks are in locations that reach people who are ready to make some kind of purchase. Being sure to structure your advertisements to be clear, direct, and easy to understand is key when using a kiosk.

2.   Kiosk Advertisements Are Great for Small Businesses

Because kiosks reach audiences who are typically on a mission to spend money, whether it be at the mall or a sports arena, smaller businesses can use them effectively to drive foot traffic to their storefront. While larger brands use kiosk advertising as well as smaller brands, this is a great opportunity for small businesses to expand their brand awareness and grow their credibility.

3.   Create Interactive Content

One of the strengths of using kiosk advertising is the fact that most kiosks have the ability to offer interactive content. Taking full advantage of digital kiosks can be helpful for catching people’s attention and getting them to interact with your brand directly. One way of doing this is by offering food ordering from a kiosk that would help a customer avoid a long line in the food court.

4.   Kiosk Advertising Can be Cost-Effective

When it comes to reaching a high volume of foot traffic, kiosk advertising can actually be a cost-effective option. This can lend itself to smaller businesses that may not have the budget for larger marketing options, but can still reach a large scale of potential customers.

Conclusion

For anyone looking to expand their brand awareness in a cost-effective way that reaches a high volume of potential customers, kiosk advertising is a great option. This kind of marketing is highly effective, but it may not be for everyone. Brands need to be sure that they can benefit from the centrality of most kiosks since they are located in hubs of commerce. For example, a brand that doesn’t have a storefront in a mall or a product that appeals to mall shoppers, may not fare well.  For brands that would benefit from potential customers at a mall or other areas of high foot traffic, this is a great tool for their marketing campaign.