Many iGaming platforms say that the key to building remarkable products lies in understanding what players want. So these platforms have to adapt to the player’s wants and needs. Mark Woollard from Pragmatic Solutions says that in a fast-moving industry such as iGaming the expectations can change rapidly.

A few words about Mark Woollard. He is currently working in the business development area as a director at Pragmatic Solutions. His experience is into all forms of casino gaming, from online to social, from land-based to casual gaming. Previously, he was the chairman of the gaming platform called Playzido. There he helped the company by guiding it into business, licensing and corporate strategy. Currently, his role at Pragmatic is to be in constant communication with the current operators and new ones.

In addition, he says that ensuring a great player experience has never been more important. And he also adds that setting up a great store is necessary in order to deliver the latest innovative technology and have customizable and flexible services for operators.

The Expectations

One of the most important attributes of a platform is flexibility, speed, and scalability. Operators would want to control every aspect of the business, however not every platform allows them to do this. In addition, operators have to get and use their base products, even if their player account management system is a little different and it might need to be reconsidered.

However, some platforms focus solely on the core of an account management system, which can allow the operators to keep everything updated and scaled as the latest requirements in the industry.

Innovating The Player Experience

The industry can offer anything, but the reality is that the most important thing is the player receiving an exceptional service system, by having a smooth performance when a product is used. The same applies to casino operators as well. If a platform is slow to load and it fails to deliver a good performance, it will mean a poor experience for people.

In order to innovate the player experience, platforms have to keep up with their expectations, as well as with technology developments. Players and operators want to have full personalization and this often involves working with private data, a process that needs to be tread carefully.

In iGaming, protecting the players and offering a fully personalized experience, can be done by getting the latest certificates in multiple jurisdictions and aligning with the regulation duties.

Development In iGaming For Operators

There are so many layers in operator technology and strategies that some might wonder whether it is truly possible to have a player-driven development strategy. Besides, one point is that there is no other option besides in adopting such a strategy. In other words, a business has to offer a quality product, which means that the product should possess these player-driven features and functionalities. This is what the market is longing for.

Some platforms concentrate on further developing their core platform, and they allow the casino operators to focus more on what their players want, In addition, they can also fulfill these requirements by integrating the third party services. This method can give operators full control over a certain platform and of course, their products, such as the newest games to give the same full functionality for the players as well. It is easier to adopt a driven strategy for operators which will help them get the expectations they want and it also means respecting them as clients.


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