5 Best US Colleges & Universities to Learn Marketing


Needless to say, marketing specialists are among the most sought-after professionals these days. Basically, marketing is linked to dozens of jobs that are combined under the umbrella term.

Thus, if you love working with people, then you can try yourself in brand management, or public relations. Those who have an analytical mindset and enjoy collecting data should definitely study digital marketing. Are you passionate about creating vivid slogans? In that case, advertising is the perfect choice for you.

Once you decide which direction is the most exciting for you, you can move on to choosing a school that meets your requests. So, without further ado, here is a list of the 5 best universities to learn marketing. There is definitely the one you are looking for!  

The University of Michigan in Ann Arbor

The University of Michigan in Ann Arbor is a top-ranked public school, located only 45 minutes away from Detroit. In UM’s Ross School of Business, you will gain insights into the latest consumer behavior trends. The Marketing program here is a unique mix of cutting-edge research and a multidisciplinary approach. Thus, you will discover how today’s market works from a perspective of economics, neuroscience, psychology as well as engineering and statistics. 

Being a UM student, you will: 

  • Study social media, e-commerce, consumer decision-making, brand management and co-creation;
  • Have access to career and resume services;
  • Enjoy the urban environment combined with life on campus.

Looking through the curriculum, you might notice that all subjects require students’ time and effort. Of course, it may seem that the load at the university will be huge. Yet, you don’t need to worry that you won’t handle it.

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University of Pennsylvania

The Marketing major at Penn University is a part of the Business, Management & Marketing program.  Here, students can pursue an Undergraduate, MBA and a Ph.D. degree in Marketing and Communication.  In a Wharton School, you will explore such concepts as: 

  • Digital Marketing, Social Media and E-Commerce;
  • Principles of Advertising;
  • Idea Generation & the Systematic Approach for Creativity;
  • Consumer Behavior, and others.

Besides, if you are interested in finance and management – there are great training courses available: 

  • Corporate Finance;
  • Introduction to Management;
  • Teamwork and Interpersonal Influence, etc.

New York University

To get brilliant opportunities in the marketing area, choose NYU Stern. It offers undergraduate and MS degrees. Attending a school in the heart of New York City, learners find themselves at the epicenter of the marketing industry. Thanks to that, getting an internship in the best companies and corporations becomes an easy task.

Stern’s experienced educators are top experts in the field. They will teach you how to get closer to your target audience, become revolutionary in your product offers, and develop strategic thinking. The modern market has never been so competitive – thus, it is essential to develop a sustainable competitive advantage. Getting your degree at Stern’s, you will definitely expand your marketing mindset. 

NYU also has a great full-time MBA in digital marketing, offering such courses as: 

  • New Media in Marketing;
  • Design and Development of Web and Mobile Applications;
  • Social Media for Brand Management;
  • News & Entertainment Media.

The University of California in Berkeley

The University of California in Berkeley is another top-ranked school. Faculty educators are well-known for their research in the field of marketing strategies, consumer trends and behavior modeling. Thus, the program is divided into two areas of research.

In the marketing science course, you will learn the fundamentals of economics and how to use them for solving marketing problems. Students focus on mathematical modeling of interactions between buyer and seller, product development, and so on.

The Consumer Behavior course relates to the basics of psychology and experimental research. Here, you will learn more about consumer judgment and decision making. In this course, you will also analyze how attitudes, emotions and motivation influence these processes.

As for the career perspectives after graduation, UC Berkeley’s diploma will greatly help you achieve success. Corporate giants such as Apple, Facebook and Google often recruit students from this school. Its’ graduates also work for Amazon, Adobe, Cisco and Salesforce.

University Of Wisconsin

Wisconsin School of Business Department of Marketing offers a wide range of programs, namely a Bachelor Business Degree, Master of Business Administration with three specializations and a Ph.D. program.

The Marketing Department is united with such centers as Marketing Analytics and Insights, Brand and Product Management as well as Supply Chain Management. Besides, you can explore advertising, sales management and social media, too.

Of course, all professors have a wide experience in the marketing field. Thanks to their innovative approach, you will:

  • Improve communication and critical thinking skills;
  • Upgrade problem-solving abilities;
  • Use qualitative and quantitative analysis on an everyday basis;
  • Explore how to build steady relationships with customers and partners.

In this school, you will deepen your understanding of such concepts as product, price, place and promotion. You will also work on business strategies and learn how to execute them in different areas.

Final Thoughts

Getting a marketing degree, you will improve lots of soft skills, for example:

  • The ability to speak in front of an audience, focusing on the client’s needs and insights;
  • Organization and planning: setting goals, effective time management and leadership qualities;
  • Technology proficiency: applying the latest tools;
  • Combining business and creative approaches to developing marketing strategies.

No doubt, marketing specialists are one of the most in-demand experts these days. Thus, a marketing degree will definitely be your main asset.


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