Today, creating and regularly distributing quality content is recognized as one of the most effective digital strategies. This way, you can generate more traffic and more sales through a step-by-step action plan for turning potential customers into clients. So, we prepared a short advice list to help you with building a content marketing strategy.

Clearly define your goals

Before you launch a content marketing program about you can read at the following link, define at least one short-term goal and one long-term goal. Once you’ve set a goal, make sure you share it with your entire team – even those you may not think you need to know. Your designer, photographer, and, of course, the writer have a better chance of helping you succeed if it is clearly defined.

Know your typical client

It’s hard to approach a potential client if you don’t know them. To target a reader who is likely to become a potential customer and then a client, you must first create what is commonly referred to as personas.

Do this: create a “persona” card and fill out the following information:

  • Person’s personality (age, gender, occupation, marital status, etc.)
  • His interests (sports practices, literary and musical tastes, etc.)
  • His concerns (why would he be interested in your proposal?)
  • What does your typical customer think of your proposed solution, and how might it help?
  • Keywords he might use to solve his problem (in search engines, in particular).

Make up your content formula

You need to adopt a content creation process that is reliable and reproducible. A well-designed algorithm saves time and protects against frustration. In simple terms, the content creation process is a list of all the steps to implement the desired content.

It shows you what the tasks are and who should complete them, the timeline, how the article is approved, the distribution process, and the editorial program. The process, in order to be on stream, must be rigid enough to contain the requirements for achieving the goals, but flexible enough to work between a wide range of topics and content types.

Work with the right topics

The basis of a content marketing formula is to captivate your target readers by providing information that solves their issues. And this does not mean that additional monetary investments are needed. Two questions help ensure that an article is likely to spark the curiosity of your personas: “How does this topic answer a consumer’s problem?” and “What audience is really targeted by my article?”


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