On-page optimization is a big part of SEO and ensures that your page can be found and enjoyed by as many people on the web as possible. But it’s not easy to do, especially if you don’t have much experience with it. Thankfully, our Israeli SEO company does have that experience, and we have some useful tips for better on-page optimization.
Your Titles Need Lots of Keywords
The title on your page is undoubtedly one of the first things any visitor will visit. That being the case, it needs to be unique and catchy, and it also needs to include your target keywords. Not only does this make it obvious what your page is about very easily, but it will help it rank higher on search engine results pages.
Your Meta Descriptions Need Keywords Too
The short preview under your search engine results page is your meta description. It gives readers a rough idea of your page before they even click on it. It should be less than 155 characters and include your target keyword somewhere. This, too, will help increase your page’s SEO score.
Use Keywords in Your Headings and Subheadings
As you can see, keywords are essential. They are one of the most important parts of SEO since they align with what people on the internet are searching for. Headings make your page easier to navigate and read and give you plenty of opportunities to include keywords throughout your article.
Naturally, increased use of your target keyword will give you more hits regarding SEO.
Use Images With Smaller File Sizes
These days, people expect their web pages to load incredibly quickly. If they have to wait more than a few seconds for a page to load, most people will simply click away and go elsewhere. So, you’ll want your webpage to load as quickly as possible. A significant part of doing that is optimizing your images so their file size is as small as possible.
Images create some of the most significant strain on loading times. Optimize them and pick the smallest file sizes possible while achieving your goals.
Make Sure Your Website is Mobile-Friendly
Today more than ever before, hundreds of thousands of people access the web from their mobile devices, and they expect the websites they visit to be suitable on those devices. That means fitting their screen and loading quickly and efficiently.
Just like with long loading times, if someone on a mobile device loads up your webpage only to discover that it doesn’t work correctly or takes too long to load, they will swiftly leave and go to a competing website that doesn’t have those issues!
Implement Structured Data
Structured data gives search engines a better idea of your web page and whether it matches up with user searches on the web. Structured data includes event schedules, recipe listings, and the like.
Include Both Internal and External Links
When you link your web page to other relevant pages, search engines can better understand your page and whether it matches keyword searches online. In other words, this can increase the likelihood of your web page turning up on the first page of search engine results.
However, internal and external links are essential and tied to keywords, like most of SEO. You’ll want to use target keywords as anchor text if possible. That way a search engine can easily crawl through your text and index all of the links. This is true for both internal and external links.
Monitor Your Results and Adjust Accordingly
After you implement these SEO tips, monitor your results to see what is having the biggest impact and what needs to be changed. Figure out where your conversions are coming from and where your website traffic is going. Keeping a close eye on things can help you better understand your SEO.
And when you better understand the SEO of your web page, you can better alter it to meet your needs and maximize its effectiveness.
To recap, these are the tips you should follow for better on-page optimization:
- Use target keywords in your title, headings, and subheadings
- Use keywords as anchor text for both internal and external links
- Optimize your images for the smallest file size possible
- Ensure your website works on mobile devices
- Use structured data in your article
- Monitor your results, see what works and what doesn’t, and adjust accordingly
That’s it, those are the main things you need to take into consideration when it comes to better on-page optimization!