8 Unforgettable Logos and What New Business Owners Can Learn From Them

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Logos are a vital part of any business. They help to establish the brand identity, create brand recognition, and make a lasting impression on potential customers. If you’re just starting a business, try using a logo maker to create a logo that will tell your brand’s story and draw customers in. 

In this article, we will look at eight unforgettable logos and what new business owners can learn from them.

1. Nike

The Nike swoosh is a classic example of a simple yet effective logo. It’s one of the most recognizable logos in the world, and it’s a classic example of how a simple design can create a strong brand identity. 

The logo is clean, minimalistic, and powerful, and it speaks volumes about the brand’s values and goals. Nike’s logo is an excellent lesson for new business owners to focus on creating a logo that represents their brand and speaks to their target audience.

2. Coca-Cola

Coca-Cola’s logo is a prime example of the power of color and typography. The brand’s signature red color is bold and attention-grabbing, and the cursive font used in the logo is elegant and classic. 

The Coca-Cola logo has remained relatively unchanged over the years, which has helped to create brand recognition and loyalty. Try creating a logo that resonates with your target audience by using typography and color, and don’t switch up your logo too often (or at all).

3. Apple

The Apple logo is another testament to the power of simplicity. The logo is a simple apple with a bite taken out of it, and it’s instantly recognizable. 

The logo’s design is clean, minimalistic, and timeless, and it has helped to establish Apple as a brand synonymous with innovation and cutting-edge technology. Learn from Apple’s logo by focusing on simplicity and creating a logo that represents their brand’s values and goals.

4. McDonald’s

The golden arches of the McDonald’s logo are an excellent example of the power of branding. The logo is simple and easy to remember, and it’s instantly associated with the McDonald’s brand. It also represents the brand’s name by creating the shape of an “M.”

The logo has become so iconic that the brand doesn’t even need to include its name in its advertisements. New business owners can learn from McDonald’s logo by focusing on designing a logo that’s easy to recognize and memorable.

5. FedEx

The FedEx logo is a great example of how negative space can be used to create a powerful design. The logo features the brand’s name in bold letters, with an arrow hidden in the negative space between the “E” and the “x.” The arrow represents the brand’s commitment to speed and efficiency, making it a powerful logo that speaks to the brand’s values. 

6. Twitter

The Twitter logo is a great example of how a logo can be used to represent a company’s product. The logo features a bird that represents the company’s focus on quick communication and messaging. Of course, it also aligns with the overall bird theme of the company’s branding.

The bird’s simplicity and unique design make it instantly recognizable, and it has helped to establish Twitter as a leading social media platform. 

7. Airbnb

The Airbnb logo is a great example of how a logo can be used to tell a brand’s story. The logo features the brand name in a unique and playful font, with a symbol that looks like a combination of a heart, a house, and the letter “A.” 

The symbol represents the brand’s focus on providing unique and welcoming accommodations to travelers. The font and symbol work together to create a logo that is inviting, friendly and speaks to the brand’s core values. New business owners can learn from Airbnb’s logo by creating a logo that tells their brand’s story and communicates its values.

8. Pepsi

The Pepsi logo is a great example of how a logo can be updated and refreshed to reflect a brand’s evolution. Unlike its main competitor, Coca-Cola, the logo has undergone several updates over the years, but it has always maintained its core elements: the red, white, and blue colors, the circular shape, and the unique font. The updates have helped to keep the logo fresh and relevant while maintaining its connection to the brand’s history and legacy. 

You can learn from Pepsi’s logo by being open to updating and refreshing its logo as its brand evolves over time. Just remember to do so wisely.

Tell Your Story With the Perfect Logo

Logos are a vital part of any business, and creating a memorable and effective logo is key to establishing a strong brand identity. The logos we’ve discussed in this article all have something to teach new business owners, whether it’s the power of simplicity, the use of color and typography, or the importance of telling a brand’s story. 

By learning from these unforgettable logos, new business owners can create a logo that resonates with their target audience and helps to establish their brand identity.


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