The world we live in is always changing. It has undergone numerous changes and evolutions. If we compare its current state to how it was 30 years ago, the difference is poles apart. A big reason behind this change is the internet. It has created a virtual world online different from the physical one. Nearly the entire world is slowly shifting over online and so are our different jobs and tasks. One of them is marketing.
Advertising is not anymore like we used to know. Brands are investing lesser in printed promotions and billboards and more in digital marketing. Digital marketing means advertising through the internet. The internet has provided many platforms for this purpose and Instagram has slowly become the number one choice for that. Both brands and their customers prefer Instagram for marketing and making purchase choices respectively. With a huge audience ready to make shopping decisions, Instagram is a perfect medium for digital marketing. However, the benefits can be hindered in absence of a good reach. So the best thing is that, you can try some of the best Instagram services for Organic growth and get the maximum engagement.
Here are 5 ways you can boost your Instagram reach this year.
- Interact with Your Audience In Fun Ways
Having a connection with your audience is a must in a business. By interacting with your customers, you are building personal communication which creates a sense of trust. Customer retention and brand loyalty increase as a result. Instagram offers a whole lot of such opportunities. You can connect through live streams where you can answer their questions and even allow one of them to video chat with you. Insta’s Stories feature should be taken advantage of too along with its different interactive stickers. Stickers like polls and quizzes effectively increase engagement. Another mode of communication is through direct messages. You should check for DM’s from your followers and frequently reply to the ones you find appropriate. Hosting contests and giveaways is another way you can keep your audience glued to you.
- Incorporate Hashtags
Hashtags are a big part of Instagram. While some people find it unnecessary to add too many hashtags, their inclusion only offers benefits and no harm. If you do not know, hashtags are keywords with which you associate your IG posts. When a specific hashtag is searched, every post that includes it shows up on the feed. If you include accurate and popular hashtags, your account can get a great amount of exposure. If you search for trending hashtags and then make a new post around it, the chances increase even further.
What’s even better is creating your own hashtag. Having one for your brand boosts brand value and gives you an identity on this platform.
- Partner with An Influencer
Influencer marketing is the next big thing in the advertisement field. Influencers are internet personalities that have a loyal fan following. They can influence making choices which are what you should take advantage of. Instagram has most number of them which gives you more choices. They have a celeb-like status online and the process works just like regular sponsorships. You pay a person and they promote your product through their account. It gives you exposure to their already established large community. Nearly 50% of online shoppers have claimed they trust an influencer’s suggestions. Hence, it is a great way of improving your reach and sales.
- Use Instagram Ads
Instagram ads are a direct and surefire path to a better reach. Instagram has nearly 2 billion users and it is hard to reach them on your own. But through ads, the probability of that happening increases drastically. Through these ads, you can directly target the type of audiences you want to draw. These ads can give you global exposure which is nearly impossible for small businesses.
Another advantage of ads is their variety and quality. Other than photos and videos, you can use carousels and collections where more products can be showcased in one ad. You can also include Call-To-Action buttons that can lead to your website and help increase website traffic as a bonus.
- Take Help from Automation & Analytical Tools
Last but not the least, social media management tools can be quite helpful in improving your reach. You can automate and schedule posting content that will save your time and efforts.
More importantly, these tools can also offer insights and analytics that give you are the details about your behaviour. You can find out posting at what time gives you the best reach and keep posting at that time. Hootsuite, AgoraPulse, and SquareLovin are some of the best tools for these purposes.
These were 5 tested and proven ways you can organically improve your Instagram reach by a good margin. Incorporating them is not just beneficial but easy and cost-effective. The amount of investment depends on the scale you apply some of these strategies. When all is done and dusted, having solid content will always be the changemaker. These strategies don’t work magically and without good content to offer, there will be little to no changes.