A HAPPY EXHIBITION DURING THE PANDEMIC
THE 26TH EDITION OF THE CHOCOLATE SHOW
by Jane Rosenstein
The 26th edition of the Chocolate Show in Paris was from October 28-November 1,2021 at the Porte de Versailles Conference Center. It is the world”s largest chocolate event and had over 60,000 visitors in 2021. Visitors came to buy chocolate in all forms, to see the fashion shows and to watch baking demonstrations by pastry chefs.
On October 27 there was the inaugural event one night in advance of the show.
Part of the tickets sales went to aid the Association Chirurgie Mécénat Cardiaque in France to pay the bills for children to have cardiac surgery.
People lined up to buy the famous cakes baked on site from the chocolate maker Pralos at 13 Euros which can be bought at their stores in Paris for 13.50 Euros
There was a great fashion show based on chocolate which featured dresses based on the theme of chocolate; The danser Laurent Maistrat appeared on stage as did Emeriska a young girl who was operated a few days before for a cardiac problem. The audience which had standing room only after all the seats were occupied, applauded loudly. Lea François wore the only dress made in chocolate with 12 kgs. of chocolate. An interesting dress was that made from pieces of chocolate from the Picasso work of art called Guernica.
Chocolate in various forms from various countries was for sale – bars, spreads and boxes of chocolates.
Brigitte Bayart founded a company called Raconte-Moi un Chocolat ( Tell me about chocolate) which offers a box of 3 chocolate bars from different countries each month with explanations of the chocolate. For 20 Euros a month people taste and learn about different kinds of chocolate.
The boxes are sent only in France. People can order the chocolates that they like on the company’s website.
One of the highlights of the Chocolate Show was a work of art called
“Guernica” from Pablo Picasso made by the artisans of the Basque country.
It is 7,77 meters wide and 3.49 meters high. One hundred forty artisans worked
1000 hours using 500 kg.of chocolate. it is an amazing work of art.
Attending the Chocolate Show gave visitors the opportunity to have fun and enjoy tasting and buying chocolate during the pandemic.
Jane Rosenstein is a U.S. citizen living in Paris, France. She is a professional translator/interpreter. She is the owner of The International Connection which does international marketing consultation including sales of wine, interpretation, and translation. She enjoys the cultural life that living in Paris offers and has talents in organizing events. She speaks English, French, and Spanish.
She has a B.S. degree in mathematics from University of Pittsburgh and an M.B.A. degree from Georgia State University in Atlanta, GA.