Desktop wallpapers have always been an integral part of the workflow. Every employee sees them when turning the computer on and off, accessing desktop shortcuts, navigating between windows, etc. However, wallpaper is not just a background picture, the corporate wallpaper background can be a tool for communicating with your employees. We created this article in order to tell how corporate wallpapers can serve you and how to take advantage of them.
What is the importance of corporate wallpaper?
Employees often tend to put a picture on the wallpaper that they like. There’s nothing wrong with that. This is how people show their desire to express themselves creatively, to create coziness in the workplace. However, on the other hand, work is not the place where it is necessary to express themselves. Corporate wallpaper is first and foremost a brand, and then a means of interacting with the team. Interaction with employees takes place by broadcasting messages to user screens. These can be a variety of messages. Often, corporate wallpapers are used to notify employees about:
- Events and news inside the company;
- Important information in the area where the company works;
- Actual tasks for the teams;
- Interesting news from social networks and much more.
How to use corporate wallpapers
And the first important thing when using corporate desktop wallpaper is to ensure that the wallpaper does not distract and irritate the employees. Consult with designers to choose the right colors and images, and then form the message that will broadcast your wallpaper. Perhaps the company logo on a plain background and concise messages will not be a bad option. Always remember that there are two components of the corporate wallpaper – a picture and a message. Take a lot of time to create the message.
And one of the most essential rules in creating desktop messages is brevity. Write short but informative messages that won’t take up a lot of screen space and won’t distract the employee. Since software that allows you to install a corporate wallpaper also allows you to flexibly customize the information displayed, talk to your system administrator about the most succinct way to display messages on the screen.
Introducing corporate wallpaper to the team
Do not set all the same wallpaper at one time, arguing that it was the decision of management. Prepare your employees for this innovation and explain why it is necessary. Explain the benefits they will receive from corporate screensavers, give a mini-presentation and show how it will look.
Not all at once
The first time you install corporate screensavers only for those people who want them. As time passes, others will also want a corporate wallpaper with a cool design and all the news about the company.
Design as the basis for success
We all like aesthetics, so wallpaper design should be given special attention. The best option is to develop a design that is versatile, but also memorable and professional so that employees don’t get tired of it.
Don’t push it
If most employees are already delighted with the corporate wallpaper, and some still treat the idea with negativity – do not insist. Give the person time to adapt and accept the change. Without pressure, this will happen much faster.
A corporate screensaver is a great way to send information, but don’t spam your employees and send them lots of notifications. Send company news, share important content from your social networks, and congratulate colleagues, but don’t drop memes and jokes in there 10 times a day.
Corporate wallpapers are a good way to notify employees about events, increase their involvement in the processes within the company and form a warm working atmosphere. This is more relevant than ever nowadays when many employees work remotely.